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Coinbase Brand Motion

Project Type

Motion Branding

Date

2025

This motion project explores the evolution of currency through the transformation and combination of geometric forms. Using simple shapes as foundational elements, I built a visual narrative that traces the history of money from tangible physical exchange to increasingly abstract and digital systems.

As the forms expand, merge, and reorganize, they reflect shifts in economic structures and the movement toward decentralized finance. By reducing complex financial concepts into minimal compositions and controlled motion, I aimed to communicate clarity within complexity, aligning with Coinbase’s identity.

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