Exhibition Identity
Do Ho Suh
Project Type
This project is a visual identity system for conceptual exhibitions that explores the dialogue between Seo Do-ho and Seo Seok.
It is a design that reflects the tension and harmony between existence and absence through typography composition, spatial arrangement, and tactile materials centered on the themes of memory and space.
Exhibition Branding
Date
2025
Sketches
I started by mapping how existence in space exists and how it remains after it leaves. Layouts experiment with architectural structures, paths, and fragmented frames to transform invisible experiences into visual forms. Through these iterations, I pondered how exhibitions could physically guide viewers while also evoking memories and transitions.
Directions
The identity was inspired by the emotional journey of a Korean artist arriving in an unfamiliar country. Using the metaphor of a snail carrying its home, the concept reflects the act of relocating one’s sense of space and belonging. This idea translates into a visual system that explores movement, displacement, and the persistence of personal space within
a new environment.
